Social Media Marketing Level 3

Social Media Marketing Level 3

£ 379.00

Discount :0 %

Become a social media guru with just the flick of your finger!
 
In recent years Social media has become  a powerful engagement tool for businesses. It is now widely acknowledged as a key aspect of any business’s marketing and PR strategy.
 
On this course, you'll be able to:
  • Acquire an in-depth understanding of the reasons and requirements for social media marketing
  • Explore the importance of aligning your social media marketing with a business plan
  • Learn how to implement and monitor your use of social media
  • Learn about the tools that you can use to optimise your social media marketing plan
The course materials will be delivered to you, so it could not be easier. Our friendly tutors will help throughout the course.
 
You can set your own pace. Completed coursework can be delivered by email, so submitting your assignment is easy.
 
Achieve the career of your dreams and equip yourself with the skills you need for your future success. Online learning is easy and problem-free, so register with us today!

UNIT 1: REQUIREMENTS FOR SOCIAL MEDIA MARKETING
  • What is social media?
  • The power of social media
  • The power of YouTube
  • Mobile social media
  • Social media and relationships
  • Distinction from industrial media
  • Managing social media
  • Top three social  networks
  • 17 concrete rules
  • Ownership of social media content
  • Legal regulations
UNIT 2: COST AND TIME MANAGEMENT
  • Business planning
  • Creating a clear vision
  • Brand values
  • Brand awareness
  • Brand elements
  • Three ways social media can help your business
  • Three ways social media can hurt your business
  • Time and motion studies
  • Basic psychology
  • Social networking tools
  • Social media sites
  • Professional networking sites
  • Niche social media sites
  • General social media sites
  • Job sites
UNIT 3: DEVELOPING THE BUSINESS PLAN
  • Social media policy
  • Be careful what you Tweet!
  • Top 12 rules of social media etiquette
  • Social media usage
  • Knowing the 'Lingo'
  • Common cyber terms
  • Other social networks
  • Business plan monitoring
  • Analysing risk and contingency planning
  • What is a contingency plan?
  • Free ways to measure social media success
UNIT 4: IMPLEMENTING SOCIAL MEDIA TOOLS
  • Guide to using social networks for business
  • Social media marketing
  • Facebook case studies
  • YouTube case studies
  • The Twitter project
UNIT 5: MONITORING SOCIAL MEDIA TOOLS
  • Email marketing
  • RSS
  • SMS
  • Websites
  • Blogs
  • Chat rooms
  • Using a range of media and technology
  • Charities and social media
  • Social visitor flow
UNIT 6: REVIEWING SOCIAL MEDIA TOOLS
  • Why should you bother measuring social media?
  • Terminology
  • Reviewing your progress
  • Why it is crucial to review the progress of your business
  • Setting the direction
  • Assess your core activities
  • Assess your business efficiency
  • Review your financial position
  • Conduct a competitor analysis
  • Conduct a customer and market analysis
  • Redefine your business goals
  • Models for your strategic analysis
  • Records and record keeping

ASSESSMENT
This course is assessed through regular written assignments which are submitted to your tutor. You do not need to appear for an external examination.
 
COURSE DURATION
You may start at any time and have 12 months to complete your studies. We estimate the course to take about 80 hours to complete. This offers sufficient time and offers flexibility to work at your own pace without the pressure of deadlines.
 
STUDY METHOD
You will study this course by online learning. You can study from home or at work; it is completely up to you. All your materials will be provided to you. You will also receive our student friendly tutor support, so help is always at your finger tips!
 
COURSE OUTCOMES
At the end of this course successful learners will receive a level 3 NCFE certificate of achievement. That means that it is independently accredited at a level of learning equivalent to level 3 on The Qualifications and Credit Framework (QCF) for England, Wales and Northern Ireland (where level 2 and 3 courses are similar in difficulty to GCSEs and A Levels, respectively).
 
The training courses have been designed specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual's QCF level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved. This course has been accredited under NCFE IIQ Licence by Open Study College which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to courses.
 
NCFE is recognised as an Awarding Organisation by the qualification regulators for England, Wales, and Northern Ireland. These are Ofqual (the Office of the Qualifications and Examinations Regulator in England); the Welsh Government and CCEA (the Council for Curriculum, Examinations and Assessment) in Northern Ireland.

WHAT SKILLS ARE NEEDED TO REGISTER ONTO THIS COURSE?

You do not need any prior knowledge to register onto this course.
 
IS THERE A TIME LIMIT FOR THE COMPLETION OF THIS COURSE?
You may start at any time and have 12 months to complete your studies. It is flexible and can be tailored to work around your lifestyle and other commitments.
 
WHAT IS INCLUDED IN THE COST OF MY COURSE?
  • Comprehensive study guide
  • Dedicated personal tutor support
  • Dedicated student support
  • Assignment marking and feedback
  • Exclusive Open Study College Pen
  • Student study planner
  • Three colour highlighter
  • Student notebook
  • Document wallet
  • FREE NUS Extra card worth £12.00
  • FREE CV writing service
 
HOW DO I GET MY WORK ASSESSED?
You will send your work to your tutor for marking. On completion of the course you will be awarded your Social Media Marketing Level 3 certification.
 
I STILL HAVE QUESTIONS?
For further information please contact us
 

12 Months

80 Hours of study time

Online