While the impact of the internet on marketing is undeniable, it’s often exaggerated to a point to prove that it’s the only form of branding these days. But according to research data aggregator Internet World Stats, about 78% of the US population is online and nearly 73% access Facebook at least once every month. That leaves almost 70 million Americans who are beyond the reach of online marketing. Also, while 92% of US citizens know about Twitter, only about 8% actually use it. This gives a world of opportunity for marketers and advertises to reach out to customers via offline media channels.

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