This is a online course is to gain comprehensive understanding of Advertising and Promotions. The aim is to learn about Advertising and Promotions and how they should be used effectively. The tutorials will help you learn about Introduction to Advertising, Role of IMC in the marketing Process, Understanding the communication process, Advertising Objectives, Structure of Advertising and promotions world, Advertising and Creative Strategy Execution, Media Planning Strategy, Various forms of media and Unconventional and Support media.