A course for all those who want to learn about Brand Management. This course covers major topics like: Creating a Brand, Organizational Culture for Successful Brand Management, Consumer Behavior and Brand Buying Decisions, Brand Positioning etc.
Why Branding? When a product is introduced in the market, it seems similar to other products in its category. It may have certain distinguishing features like better quality or price or packaging, but what ultimately influences the consumer to buy the product is the viability and dependability of the brand. The brand is the distinguishing factor that can make or break a deal.