This is a online course is to gain comprehensive understanding of Brand Management. The aim is to learn essential concepts in Brand Management right from scratch. The tutorials will help you learn about Creating a Brand, Organizational Culture for Successful Brand Management, Brand Equity Like Money in the Bank, Measuring Brand Equity Report Card, Consumer Behaviour and Brand Buying Decisions, Brand Positioning, Branding and Marketing Communication, Case Study on Aditya Birla Group Brands in a border less world and quiz on branding.
Online Brand Management Training
This course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you’ll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for business. This course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The course starts explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy.