Learning the importance of offline marketing in this digital age and understanding how it can be done to reap the highest benefits.
While the impact of the internet on marketing is undeniable, it’s often exaggerated to a point to prove that it’s the only form of branding these days. But according to research data aggregator Internet World Stats, about 78% of the US population is online and nearly 73% access Facebook at least once every month. That leaves almost 70 million Americans who are beyond the reach of online marketing. Also, while 92% of US citizens know about Twitter, only about 8% actually use it. This gives a world of opportunity for marketers and advertises to reach out to customers via offline media channels.