This is a online course is to gain fundamental understanding of Effective Events Management. The aim is to learn about events and how they need to be managed. The tutorials will help you learn about Some Basic Concepts on Events, Why Events?, Key Elements of Events, Understanding the Market, Concept of Product, pricing and promotions in events, Event Management, Strategic Market Planning, Alternatives for Growth and Evaluation of Event Performance.
Event management is measured as one of the strategic marketing and communication tools by businesses of all sizes. From product introductions to press conferences, organizations generate publicity actions to help them interconnect with consumers and potential customers. A number of features such as music, live entertainment or even the specific place may be used to inspire the tone and atmosphere of an event.