This is a online course is to gain comprehensive understanding of Content Management System and Marketing. The aim is to learn about Content Management System and its Marketing. The tutorials will help you learn about Types of Content, Content Management System, Content Marketing-Objectives,Processes,People, Social Media Content Plan, Content Marketing Playbook, 5 Pillars of Content Marketing Strategy, Content Marketing Tools and examples.
A content management system (CMS) is used to manage the content on a website. A CMS, typically, has two elements: content management application (CMA) and content delivery application (CDA). CMA elements allow the writer or content manager, who may not know the hyper text markup language (HTML), to create, manage, modify, add or remove content from a website, without any need of a webmaster. The CDA, on its part, compiles the information and updates it on the website. CMS systems may vary. But most of them include web-based publishing, editing and formatting, managing, indexing, searching, revision, and retrieval mechanisms.