In this wonderful online course on Business Case Writing, you will learn in detail all the important concepts like Elements of Business Case and Techniques, Contents of Business Case and Report, Business Case Development Capability and much more.
A business case is a comprehensive well written argument justifying why a certain project should be taken up and why the project plan is the best fit route to take. It is the basis if any business project, a starting point without which a project plan would be unable to take off. Senior management review a business case before authorizing the start of a new project as well as at every intermediate step throughout the course of the project. In fact, since the business case is the ‘driver’ of a project, any changes to a project plan are often deeply supervised so as to measure its impact on the business case. The business case justifies the investment put into a project by specifying the benefits of undertaking the project.